Cover news reporter Zeng Ye

On the evening of August 25, a large-scale concert titled "Happy Songs of Bamboo Township" was held in Dazhu County, Sichuan Province, China. In the afternoon of the same day, the creative team of the famous musician Yasi appeared in Dazhu, and attracted much attention at the national release of the song album "Happy Songs of Bamboo Township".

In recent days, keywords such as clouds, clouds and concerts, which are disciples of Yashi and Dazhu, have been the "hot words" in the streets and alleys of Dazhu County.

The cover reporter noted that the theme of the concert, "Happy Songs of Bamboo Township", is also the name of the song album "Happy Songs of Bamboo Township".

What is the relationship between Yasi's creative team and Dazhu County? Why did you create an album of literary travel songs like "Happy Songs of Bamboo Country"? In an interview with reporters, as the main creator of Yassi revealed the mystery and shared his creative experience.

On attitude:

"It's not just advertising for the place."

Dazhu, because of the name of bamboo, with bamboo, because of the industry and xing, because of the text and sheng, known as China's ramie township, China's Toon first county, China fermented rice city, China's glutinous rice township, East Sichuan green bamboo township reputation. Here, there are 28 historical and cultural buildings and relics such as the ancient paths of The Three Kingdoms, the elegant town of Qingchang, and the thousand-year ancient temples. There are many talents, 33 scholars in the Ming and Qing dynasties, Zen master Haiming broken mountain, poetry master Jiang Guolin, anti-Japanese general Fan Shaozeng, academician Shen Zhonghou, Meng Anming and other ancient and modern masters, condensed into the unique cultural temperament of Dazhu.

Chen Yang, member of the Standing Committee of Dazhu County Party Committee and Minister of Publicity Department, introduced that in recent years, Dazhu County has strengthened historical consciousness, firmly established cultural self-confidence, vigorously carried forward the Dazhu spirit of "simple road, hollow bamboo", continued to strengthen the construction of public cultural service system, creatively carried out a series of cultural activities, and strengthened the development of "hard support" with cultural "soft power". Successfully created the national cultural advanced county, Sichuan bamboo Qin township, intangible cultural heritage bamboo suona and bamboo qin were selected by CCTV, "Bamboo Qin Sound" won the nomination award of Chinese folk Art Peony Award, and "100 Culture to the countryside" experience was promoted throughout the province.

"Two years ago, we approached Yasi's creative team and asked them to write songs for Dazhu." Chen Yang told reporters that over the past two years, the creation team of Yashi rate has gained a deeper understanding of the historical culture and contemporary resources of Dazhu through in-depth life and rooted in Dazhu's poetry and painting, so the song album with the theme of "Happy Songs of Bamboo Township" was born - this is a combination of classic cultural travel elements and contemporary popular style songs.

"Singing local songs is not purely for local advertising, let alone for local government work reports." The focus should be on taking the most moving things from this place and turning them into our work, which will be loved by the world audience." Yassy said it is not easy for people to understand a region, a city or a scenic spot easily and naturally. It is even more difficult to make the region's tourist attractions have a unique impact on the country and the world.

Yasi believes that the choice of subject matter should take into account the acceptance of the common people. "Singing about love, for example, will be popular. But talking directly about the work of the government is inevitably met with a cold shoulder. If you combine the two skillfully, you will be recognized. At the same time, it is necessary to have an accurate grasp of the degree of difficulty to be able to spread, and the grasp of the style should have a certain universality and durability. In our albums, we not only consider absorption and introduction, but also organic fusion, so that they are more in line with the Chinese people's appreciation habits."

Talk about style:

"Combining tourist scenery with popular style"

"Before we grasp the creation of an album, we first study it as a proposition of communication and reception. "We are convinced that music is people's life, and if we integrate our works with people's lives, we will be able to resonate and spread the effect, and we will be able to achieve the goal of singing a region." Yassi said that grasping the direction of the market, combining traditional propaganda techniques with innovative artistic means, and creating artistic works that the audience needs are their basic propositions over the years.

"An accurate grasp of the social trend is a prerequisite for determining the height of a planner's thinking, and high-quality planning is the basic guarantee for determining the success of an activity." Yasi believes that behind the glorious image of a region or city, culture is needed to support it. The ability to accurately discover the support points of the unique culture of the region is essential for a planner, a planning scheme.

"To promote a place to the world, it is impossible to achieve satisfactory results without proper publicity techniques." Yasi explained that the reason why I chose to promote the place in the form of popular songs is that although the traditional method has a certain effect, the audience's acceptance is relatively limited. It has been proved that the use of songs as an art form is closely related to people's lives and has its unique advantages in publicity. In terms of spreading regional cultural images, the cost is low and the effect is good.

In the creation of the "Bamboo Village Songs" album, Yasi's creative team brought together senior writers and excellent singers from all over the country to jointly plan, create and create this cultural travel song album. "Bamboo Village Happy Song" a total of 12 songs, is a classic combination of tourist scenery and popular style lyrical songs boutique album. Combining historical and cultural factors, we made the following arrangements for the style of the album works: there are powerful shouts, but also a thousand twists and turns of singing; There is the flow of ancient culture, and there is the music of this life; There's a picturesque ancient wonderland and a fashion-forward contemporary sound."

Talk about the proposition:

"Adhere to the market-oriented creation"

"Music is people's life. This is my understanding of the relationship between pop songs and the music consumer market in the new era." Yassi said that the grasp of the art market positioning is to establish the true value of a planner, "if the lack of a comprehensive and correct understanding of the music consumer market of art planning, works and the market will have a mismatch."

Yasi believes that today's popular songs and the style of songs should have the following grasp: First, the integration of multi-ethnic and multi-musical materials, aiming at the national audience as the target, to create beautiful and fresh music works that combine traditional materials with modern popular elements; The second is the fashionable accompaniment style and accompaniment style, which suits the aesthetic needs of contemporary people and the development trend of The Times; The third is lyrical, beautiful, cheerful and delicate music melody, which is the basic appreciation habit of Chinese people; The fourth is to properly select the voice of the singer with a unique voice and meet the requirements of the work to interpret these works, which is in line with the law of music development and the technical requirements of the next development trend of contemporary popular music.

"In the years of creative practice, we have managed to solve at least two problems, one is about the content and form of songs, and the other is about the choice of musical materials." Yassy said the only test of the market is whether a song can have a long-term, broad impact on a broad audience. Works that are not recognized by society and cannot have a certain impact on the lives of the general public are absolutely unsung. At the same time, the musical materials of various ethnic groups, excellent traditional cultural and artistic forms such as opera and folk art materials, are also the best materials for writing pop music, and should enter the vision of lyricists and songwriters.

"We adhere to the market-oriented creation, so that the purpose of singing a region and promoting it to the whole country and the world can be achieved." Yassy said that in the next step, he will lead his creative team to continue to work hard, continue to inject their ideas into the creation of popular music, and contribute more and better works to the audience. (Photo provided by respondents)